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Happy Bags for a Happy New Year

Posted on January 4, 2021

Happy New Year! New years in Japan means hatsumode, osechi, otoshidama, and more. As the new year rings in, so do the great deals from stores with fukubukuro! Fukubukuro are also known as happy bags or lucky bags, and are typically mystery bags sold at discount prices. From fast food chains to clothing brands and more offering lucky bags, you’re sure to find a great fukubukuro no matter your interests.

photo: @ravissant_bijoux

For 2021, Ravissant, a handmade accessory shop, is offering a 3-piece bundle that would typically retail for 5,000 yen for only 3,000 yen. For practically 1000 yen a piece, their happy bag includes a mystery accessory, a dried flower ring, and a pair of (dried) rose earrings. For such elegant and carefully crafted pieces, this is a deal that fashionistas shouldn’t miss out on!

photo: @jm_ut_mb_com_

Getting your nails done in Japan can be so expensive, but Nail Fleurir’s (@mm.603) New Years happy bag deal is here to save your nails and your wallet! While these “bags” range between 8,500 yen and 10,500 yen depending on the designs you purchase, these prices are basically 3 manicures for the price of one. @jm_ut_mb_com_‘s set included an in-store design (left), a surprise design (right), and a choice design (top). What a great way to start off the new year with such cute manicures!

photo: @chokotan2

photo: @myuanmi

These are fukubukuro from Tully’s Coffee and Lupicia! For coffee and tea lovers alike, bags like these are a great way to stock up on your favorite drinks and save a few bucks along the way. The Tully’s bag also includes a mascot bear sporting an ox hat- how fitting for year of the ox!

photo: @3rd____account

photo: @3rd____account

Calling all parents! The adorable Miki House is also selling lucky bags! With bags ranging from 10,000 yen all the way up to 100,000 yen spoil your little one with some adorable pieces this year. Sizes for these sets start from 90cm (fits 2-3 year olds) and go all the way up to 140cm (fits 9+ year olds) in 10cm increments. Even just the 10,000 yen bag includes goods totaling over 20,000 yen, so just imagine how good of a deal that you’re getting as the prices go up.

photo: @minagi___sato

Fashion brands like SLY are also offering a killer deal with their New Years bags, with these stylish bags being stuffed with items totaling over 70,000 yen! Their bag doesn’t retail for 35,000 yen or even 20,000 yen– priced at 10,000 yen you’re only paying 14% of retail price! Happy bags like this aren’t limited to just SLY, so be sure to check your favorite brands from now on when the new year approaches.

Some lucky bags need to be pre-ordered while others will sell out in a heartbeat, but they will always come around every new year. Even if you missed the opportunity to snag a bag this year, be on alert next year!

written by: Shannan Tanaka